The New Business Order How Start-Ups Change the Economy and Society
Small start-ups have just started to shake up the established companies. They do this with new products, ideas, processes, and a culture of openness. They are close to the customer, they are imaginative, and they do not give up easily. Start-ups seek new markets in mobility, supply, consulting, and in many other areas; most of all they take advantage of opportunities that have been missed by the major players. These who learn from them know how tomorrow's economy works. They do not need fancy corporate offices; instead they work closely together and often share work spaces. Most importantly, they ask the right questions: we do need financial services - but do we need banks? We do need energy - but do we need big energy companies? The answers to these questions lead to new business models from which we can all benefit. This book uses many case studies to show how we can use the changes in the work world for our own good.