The Mood of the World
- date of publication: 14.03.2016
- 144 Pages
- Hanser Verlag
- ISBN 978-3-446-25065-9
- Deutschland: 18,90 €
- Österreich: 19,50 €
- E-Book ISBN 978-3-446-25356-8
- E-Book Deutschland: 6,99 €
New departures? A spirit of optimism? Far from it. Instead we all feel threatened, we’re securing our assets and hanging on to all we hold dear. After all, who knows what tomorrow will bring?
Heinz Bude maintains that moods convey the dominant feelings and prevailing mind-set of any given society. They represent an aggregation of all that’s being thought and said in both the private and public spheres, homing in on particular experiences while crowding out others.
Moods are as vague as they are ephemeral and unpredictable. Yet, they are the decisive factor in our perception of the world at large — which is why it is so important for politicians to know the mood of the electorate. Moods can make or break elections. Heinz Bude re-veals the driving forces behind public mood streams, explains their effect, and shows how they can be influenced and swayed. Anyone wanting to get to grips with the politi-cal process needs to know about the power of public moods.
UK / USA (Polity)