Hayek has the Midas touch. He is considered the wunderkind of free enterprise; Franco Cologni, former head of luxury-goods brand Richemont, called him »the god of the watch industry«; he is a living legend about whom, on average, at least two articles are published each day in the Swiss press: but his public image is largely Hayek’s own creation. Important chapters in his life have remained a mystery until now: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, his true role in the success of Swatch. Jürg Wegelin has kept track of Hayek’s business affairs for thirty years. He has travelled to the Lebanon, interviewed many of his competitors, along with politicians and former colleagues, and has closely examined Hayek’s public relations machinery and leadership style. The result is the first comprehensive biography of one of the most charismatic entrepreneurial personalities of our times.