Mental Capitalism

We are resigned to the fact that we can't escape advertising or the media. But have we really understood what that means for us?

After his highly praised and much debated THE ECONOMY OF ATTENTION, Georg Franck in this book describes mental capitalism as the situation where awareness is even more highly contested than money. Star architects design flagship stores in city centres, as unavoidable reminders of particular brands. Every exhibition has a sponsor's logo linked to it and even schools and universities are a target for advertisers. Public space is becoming a giant billboard for all kinds of products, while politicians hand public life over to private initiatives. The aesthetic and political consequences of these developments are as yet unforeseeable. Georg Franck is the first to describe a world under the rule of mental capitalism. He is bound to cause a controversy.