- date of publication: 29.09.2014
- 336 Pages
- Deuticke Verlag
- ISBN 978-3-552-06259-7
- Deutschland: 19,90 €
- Österreich: 20,50 €
- E-Book ISBN 978-3-552-06273-3
- E-Book Deutschland: 9,99 €
Revised and updated edition of the international bestseller
The machinations of corporations – and what we can do to curb them. A must-read for the socially engaged consumer!
Large corporations have one goal above all others: maximum profit. Decent working conditions, ethical principles and environmental protection are more often than not secondary concerns. Schwarzbuch Markenfirmen remains a milestone of criticism on modern globalization.
Financial and economic crises and progressive market concentration — with fewer than 150 multinational corporations dominating the global economy — have changed the world. It’s high time for a new Blackbook.
The authors take a close look at the new generation of global multinationals — such as Amazon, Facebook, Google and Apple — and their tax avoidance tricks, as well as re-examining some familiar classics such as McDonald›s and Coca-Cola. They make it clear thateach and every one of us can make a difference, as there is an ever-increasing arsenal of weapons at our disposal to combat the growing threat of globalisation.
»This book will hardly fail to provoke a reaction. It attacks corporations at their most vulnerable point — their reputation.« Der Spiegel
Korea (Breathing Book), Serbia (Laguna)